I was keeping my eye on this bag for months hoping that I would find a lesser expensive lunch bag that would give me the WOW factor. I kept searching the internet for other options, but continued to view the Modern Picnic website to ensure that the bag I wanted wasn't SOLD OUT. Needless to say, I couldn't find a bag (not one) that even came close to this bag. SO, I carried it to work for the first time and because I'm a BAG LADY, it was immediately noticeable. Yes, I definitely got the WOW factor expression from everyone who thought this was a new designer bag. Yes, it's a leather luxury lunch bag that I absolutely love. I had to open it multiple times to prove that it is indeed a lunch bag. I ABSOLUTELY LOVE IT! It's worth the price, and I am not at all disappointed. I'm going to purchase one for my Bestie!